Current Inc’s Wendy Sugarman commissioned Scott Lowden to shoot an image campaign for Atlantic Station doing what he does best “Life Fashionography”, a combination of lifestyle with a fashion edge. Wendy said “We chose Scott for his natural ability to capture a comfortable, real-life, yet fashion-y, everyday quality from the talent. In this case, we used “real people” with direct ties to Atlantic Station, either residents or employees. Each had little to no experience in front of the camera, and Scott was able to put them at ease, which is evident by the fabulous photography we have as a result.”
The 3 day shoot took place in July 2005 on location in and around Atlantic Station, a live/work/play environment within midtown Atlanta which is Atlanta’s hottest and newest real- estate development.