In September 2005 Tamara Reynolds worked on a 10 shot black and white collateral image library for the American Red Cross through StayWell and Tocquigny Advertising. StayWell hired Tocquigny to design a new look for the health and safety emergency preparedness training materials for the American Red Cross. The concept highlights the sense of empowerment and pride shared by those who have been trained to save a life and highlights different accomplishments from the target?s point of view.
Susan Birkenmayer, Associate Creative Director on the project said “The photography needed to be warm and approachable to help reflect a high level of humanity. And we needed a very candid nature ? as if the subject was thinking about his/her own (accomplishment) list at the very moment the photograph was taken. Tamara did a wonderful job creating exactly that. (Not to mention being an absolute joy to work with!)”