Javelin Direct of Dallas, TX hired Tamara Reynolds to shoot lifestyle imagery to be used in a campaign for AT&T’s HomeZone product. Homezone combines satellite television from EchoStar Communications with videos and movies from the Internet.
Tamara’s images will be used in a direct mail campaign during the holidays and will continue throughout 2007 in print ads and on the web. The ads, aimed at the Hispanic market, combine seven scenarios shot on location in Dallas over two days. Reynolds was selected for her intimate, soft focus style of shooting that produces warm and inviting images.