Scott Lowden worked with long time client Erich Stephanovich, creative director at The Zimmerman Agency of Tallahassee, FL. The project for Bayfront Medical Center consisted of 10 images of the center’s doctors interacting with each other in various locations around the St. Petersburg, FL hospital and surrounding environments.
The ad campaign focuses on the credibility, brilliance and superior mindset of the hospital and will be used on billboards, in newspapers, and on the web for the next few years.
Lowden was chosen for the project because, as Emily Barrow of The Zimmerman agency put it, “He has such a great touch with non-professional talent. He puts the subjects at ease and the results are spectacular. He seems to effortlessly capture the subject’s personality.”