Iain Bagwell’s latest collaboration with The Zimmerman Agency and their client Evamor water resulted in cool shots that captured the product’s unique attributes. What’s unique about bottled water? Evamor has a naturally high pH, or alkaline content, which helps counteract high acid levels in the body, thus relieving heartburn. Without breaking a sweat, Iain captured the agency’s concept of showing the Evamor bottle as a fire extinguisher ready to douse the heartburn of spicy and greasy foods. Props to AD John Towler.