Iain Bagwell: Putting out fires.

Iain Bagwell’s latest collaboration with The Zimmerman Agency and their client Evamor water resulted in cool shots that captured the product’s unique attributes. What’s unique about bottled water? Evamor has a naturally high pH, or alkaline content, which helps counteract high acid levels in the body, thus relieving heartburn. Without breaking a sweat, Iain captured the agency’s concept of showing the Evamor bottle as a fire extinguisher ready to douse the heartburn of spicy and greasy foods. Props to AD John Towler.

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