Lowden: Smoke Free DeKalb Initiative

Scott Lowden’s recent work will be a highlight at a launch event for The Dekalb County Board of Health’s new “Picture DeKalb Healthy” campaign today in Decatur, GA. One of the two ads shot by Lowden is to be blown up to 4 x 5 foot at the ribbon cutting event.

The DeKalb County Board of Health recently announced the launch of Picture DeKalb Healthy, a campaign that encourages residents to imagine and create a healthier DeKalb County by reducing their secondhand smoke exposure.  The campaign will include radio, online and newspaper advertisements in English and Spanish.  The campaign, supported by the agency’s DeKalb Putting Prevention to Work program, will also host special events to educate community members on the dangers of secondhand smoke.

“There is simply no safe level of exposure to secondhand smoke,” said S. Elizabeth Ford, M.D., M.B.A., District Health Director of the DeKalb County Board of Health.  “Picture DeKalb Healthy demonstrates our commitment to helping residents breathe cleaner air and live healthier lives.”

To formally launch Picture DeKalb Healthy, Dr. Ford, elected officials, community partners and residents will gather at the Porter Sanford Performing Arts and Community Center on Nov. 17 at noon to unveil the print advertising (shot by Scott Lowden with Creative Outhouse and Porter Novelli) and host a reception that celebrates DeKalb’s commitment to promoting safe air for all who live, work and play in DeKalb County.  The event will also showcase artwork developed by DeKalb County students who participated in the Board of Health’s Red Ribbon Week art contest.  The artwork features the students’ vision of a healthy, smoke-free DeKalb County.

For more info on a healthier DeKalb go to their facebook page.

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