LOWDEN: Block 37

Atlanta agency and long time client, House of Current, asked Scott Lowden to capture images for Block Thirty Seven, an urban retail destination in Chicago’s north loop. The images needed to work in a type-critical campaign in a variety of formats, from very horizontal bus panels to vertical signage. Planning and coordination were critical as the team moved around the loop from sunup to sunset (and slightly beyond) to capture these lifestyle images with the vitality of the urban landscape.

Agency: House of Current; CD: Wendy Lowden

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